BAG – Play No More
New in is my playful, bright and characteristic ‘Play No More – SHYGIRL’ bag, 
I was browsing Fenwick on Bond St, saw this and didn’t purchase it the first time. Not being an impulse bag buyer usually as they are big purchases so for me I feel like I have to be totally 100% decided on one before taking the plunge. 
I got home the night after browsing the shop and just couldn’t get it out of my head! For a few days even…then I eventually went back, tried it on, tried the different colours too and then settled on the white one (The pink is also super cute).
Play No More is a Korean brand and I am so glad it is stocked in London as I hadn’t heard of it online before and am glad I randomly stumbled across it. 
The bag itself is vegan friendly which is a good plus and it is such a perfect size, I can fit everything i’d want and need for the day inside it and it’s very well structured. 
The only con to the bag is that to open and close it can be a pain if you want to use the little lock on the front each time – sometimes when i’m shopping I just leave the lock inside the bag.
Other than that – I am SO happy with this mid-range purchase and the bright, lightheartedness of this bag makes me feel more carefree and experimental with my style. 
It works with a more expressionate outfit and also a minimal one.
Do you have one? What do you think of it?
Sammi x

49 responses to “NEW IN | PLAY NO MORE”

  1. Debi Heys says:

    I am so in love with this bag!!!! It's so out there and different. I'm definitely going to have to do some research, it's so adorable!
    Debi x

  2. Sheila says:

    Love this bag!!! So pretty. 🙂

    xo – Sheila

  3. Yatri says:

    I love the bag Sammi! Fell in love with it when I saw it on your video! Its so cute and different and perfect to jazz up a plain outfit! x


  4. Holl JC says:

    That is one adorable bag! I love the detailing! x

  5. Oh! I didn't know this brand was from Korea. Definitely thinking of buying it right now cause it's so dang cute!

  6. Kathy Chang says:

    Such a cute bag!! I love how its so different yet would go with so many things at the same time.

  7. Jenn says:

    Saw this in one of your videos and fell in love!

    a small bit | bloglovin | twitter | latest post

  8. SANDY says:

    this is such a statement bag! definitely adds a bit of fun to any ensemble 😀

  9. Laura Potter says:

    LOVE this bag, so cute and fun!!!

  10. Wonky Lauren says:

    Don't you just love it when you randomly stubborn across things, it was obviously meant to be! x

    Wonky Lauren

  11. Eleanor says:

    This bag is so fun and quirky! A gorgeous statement piece
    The Lipstick, The Girl and Her Wardrobe

  12. I LOVE statement pieces like this- they are so unique! Lovely post as always Sammi x

  13. S. says:

    This one is so cool!

  14. this bag is so cute, i absolutely love it!

    love katy @ THE RAWRDROBE x

  15. Lauren Pence says:


  16. Leta says:

    What a cute bag!

    Your daily inspiration and motivation on

  17. This is such a super cute bag. I love it 🙂 X


  18. Sara Chergui says:

    It's so cute I'm loving it !!!


  19. Lilli says:

    really love this bag 🙂 it's so super cute 🙂

    x Lilli |

  20. I'm in Penang Malaysia atm and they already have imitations in the markets lol. Tempted to get one tho lol

  21. Poppy Kay says:

    Fell in love with this bag when you first showed it! I think I need it 🙁

    Giveaway on

  22. Esther Ivy says:

    It's so cute, love the gold detailing.x

  23. alice bea says:

    such a cute bag! It'll look great with so many outfits!

  24. Sheila Joy says:

    This bag is so cute! Playful yet still chic x

  25. this bag slays, I love pieces that have a little something different about them to set a look apart from others and this one is so so cute!!! xo

  26. Emani Mone says:

    This bag is definitely an eye grabber, so cute good decision

  27. omg i love this bag! what a gem x

  28. Eva Kindles says:

    Wow..this bag is super cute! I can't wait to see carrying it 🙂

    xoxo Eva |

  29. Xuan says:

    I've been wanting to get this bag for ages now and I always have to wait till I go back to Asia to get the real deal. And I'm so HAPPYYY that they sell it in China (they only stock it in the Beijing W Hotel xD) but I'm going in a few weeks to Beijing 😀


  30. Viswa says:

    The Bag Looks So Cute,i want to purchase like this,you made some useful stuff here,really thanks for this article..

  31. This bag is just too cute 🙂

  32. Diana Lopes says:

    It's a gorgeous bag, love it <3


  33. AmyLRose says:

    Some great Styles!

    – I have a new blog post reviewing perfumes!

  34. Sasha Khan says:

    This bag is so much fun! Especially, as you always say how much black you wear, it's a fab piece to brighten up any outfit! I also adore the Fenwicks on Bond Street, they have a little cafe upstairs, so good to have a hot choc and macaroons after shopping around 🙂

  35. AMANDA says:

    Cutest bag award goes to……


  36. K.C says:

    Omg that is such an amazing bag, I love it!!

  37. Such a cute bag, their Shy Girl in grey is gorgeous 🙂

  38. Fionna says:

    i actually have the same bag but it's in light grey. when i first found this bag on ebay, i didn't know it was a korean brand so i guess i have the knock off but the moment i saw it i had to have it haha the lock is REALLY annoying so i took it off and stored it somewhere else. i feel like it's much better without it and i love how this bag is so unique and such a statement piece!

  39. Lydia Healey says:

    Ever since I saw this bag on your channel/blog I haven't been able to stop thinking about it! I'm definitely going to have to make a purchase when payday comes! ?

    Lydia xx

  40. Hale Saaw says:

    That's a gorgeous bag – different to the usual black ones! I love the little gold lock!
    Aleeha xXx

  41. bryanleong says:

    i’m sorry, i just want to know; how do you open the lock ?

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