Wow, It's been a hell of a year. 

I would say it's been the most transformative year of my life. I have have learnt so much, especially about myself.

There wasn't a more perfect place for me to chat about it other than here on my blog and one of my goals for next year is to do much more writing, to share many more thoughts with you all, so i'm starting as I mean to go on.

So here goes! I have no idea where to start as there as so many different topics i'd actually like to cover, so i've decided to split them up into their own sections and hopefully this will make it much consise, instead of you just reading one long sprawling piece on uncategorised thoughts. 



I wasn't going to start with this but I believe it's been the biggest change to my life this year and has been something I have been trying to master and manage on a daily basis since giving birth. 

I feel like i've entered uncharted territory, obviously women have been working and looking after children for a millennia but because this new & combined job (Youtuber/blogger/social media/designer) has emerged only in the past few years, I feel it also emerges a new challenge of women trying to balance life alongside raising children.

I didn't have any maternity leave and I pretty much kept working almost straight after Indie was born. I only had very minimal childcare help for months on end and I found trying to keep my usual online persona while being, really, very over stressed and worked a huge challenge. 

I'm not saying this to receive any sympathy from anyone, i'm saying it because after going through a bit of a rough few months, I learned that if I were to do it again I would have given myself MUCH more time off and I wouldn't have beaten myself up about not working so much! I didn't have anything/anyone to look to as an example of how to balance my job with a new baby and so I pretty much took the hard road.

More recently I have upped childcare, planned out times when I will be able to work and times when I can give Indie my all and have quality time with her, to give her as much of my love as possible. 

A huge factor when it comes to working mums is the guilt. You feel bad for working when you could be with your baby. It's taken me a LONG time to come to the realisation that sometimes you can't do EVERYTHING. If you need support, get or find the damn support! 


The main lesson I have learnt about your relationships with the people in your life is that you can't fully work on them unless you are at a stage in life when you have worked on yourself and your own mind. 

Most of this year for me was spent trying to get associated with myself again. It took me a while to figure out what my identity was (or what I thought it was, because why do you have to have one identity anyway?). I was figuring out what now makes me happy, makes me sad, excited or fulfilled. It honestly has taken a whole year.

I think things like this do take time though and maybe they only happen a couple of times during your life...it helps you move forward even though for a long time I felt like I was going backwards. I now feel like I have a much better connection and understanding with myself and I am now ready to sort out all of the other relationships in my life because I have a good base to start from. 

When you are someone who works a lot (especially if you are self-employed) it can be easy to forget about nurturing the relationships around you and I feel like thats what i've been like for most of the year, accompanied by my old friend social anxiety. Recently though I have started hypnotherapy sessions which are helping amazingly with anxiety and it feels like I have moved a huge barrier out of the way when it comes to my social life. 

When it comes to mine and Jason's (my husband) relationship, it's not something I have struggled with this year. He is pretty much my rock (super-cheese) and is extremely supportive of everything I do. If I could work on something for next year it would be for us to actually have couple time again. Go on dates, dress up, get excited about doing new things!

To round up my thoughts on what I have learnt - I feel like for years I have felt guilty for not seeing people much or have made excuses for it but after seeing myself clearer this year, I now feel like I can take the next steps to create better friendships and relationships. 



I feel like wedding planning is a bit half and half. (Well it was for me anyway)

One half of it is super exciting, creative and full of your favourite people in the world. The other half is stressful, pressurising and includes people you wish you didn't have to deal with. 

The trick is to just try to get the stressful parts done with as soon as you can (the table plan, finding out the catering cost, realising that you're not allowed confetti.....I know,what?!) so that you can move on and get to enjoy all of the fun parts. Some people might not find any of it stressful and that must be amazing! but most people I know have had parts be a little difficult too.

When i'm asked how i'd suggest to go about wedding planning, I say the best thing to do is to sit down with your other half and list down every single aspect of your wedding in order of what is a priority to you both. Then focus on the things at the top and don't let yourself invest too much worry into the other things. 

One huge thing I learnt, don't do ANYTHING for anyone else. Don't give one hoot about what Betty will thank about your flower arrangement colours or what Toby will think about your speech. Don't tone anything down or agree to something that you don't really want, if you can actually have it. You will regret it! 

The last thing i'd say (because on the whole our wedding went AMAZINGLY!) is, don't feel like to have to invite anyone. If you have a gut feeling that isn't right about someone being there then go with it, it's YOUR big day and no-one can argue you about it! 

When it's the big day, let go. Don't try to control everything, everyone is there to make sure you have the best day of your life. I made sure that I felt super relaxed the night before (I had a sleepover with my sister, we had dinner and a pamper night together) and that I didn't let my stress levels heighten on the day, because I knew i'd regret it and I was pretty much as cool as a cucumber! 


The hardest thing for me this year work wise has been organisation and sticking to it. When you work from home it is so extremely difficult to set yourself a routine and to stick to it.

I feel as though every other week I set myself a new working schedule only to completely ignore it after a day or two. Going into the new year I want to set myself a solid weekly routine and sick to it! If any of you have any tips for being organised while working from home please feel free to share them! 

I have also decided that I have been spreading myself a little thin over all of my platforms and so will be looking for some support with this soon. Especially because I want to focus more on my blog because it is my baby, it's something that I take so much pleasure in and that i'm so proud of!

I worked with some amazing brands in 2017, one of my favourites being Topshop, which has always been one of my favourite stores. I was also invited to the most beautiful Dior christmas dinner in December which quite frankly blew my socks off.

I am so thankful for every amazing opportunity that comes my way!



Ah wellbeing. Something I want to commit to but that I abandon so often.

For some reason I feel that in our society it is almost frowned upon to take care of yourself. Isn't that madness? Especially because the main way that is helps is mentally. 

Alongside setting myself a work schedule, I just as much want to mark out days of the month when I take a complete day off just for myself and for self-care.

What I learnt this year is that I haven't given wellbeing much time. The closest I got was getting into a good workout routine (this is now out of the window, thanks Christmas.) but there is so much more that I could be doing than running on a treadmill three or four times a week. 

After listening to many podcasts (I adore Under the skin by Russel Brand) and from general internet surfing and book reading, I have learnt that meditation is one of the absolute best things we can be doing to calm our minds, this is something I want to actually start doing and stop just listening about. 

S H O P  T H E  L O O K 



So there you have it, these are the main things I learnt from 2017. I hope you enjoyed this post and that it was nice to read a little bit of what i've had knocking around in the ol' brain. 

Do let me know if there are any topics in particular that you would like to see me natter about and I will get going on them.

Thank you all so much for your love and support over the last year, it is greatly appreciated. One of my most heartwarming things to do is to read through my blog comments and see your feedback. You are always so lovely! 

Happy new year to you all! 


  • Jennifer S Gould

    Happy New Year Samantha.

  • Alex C-H

    I absolutely love the content you’re putting out! Watching you grow into a woman you’re proud of is so inspiring. Just a little constructive criticism; I find that you write really long sentences, that could be broken up. Your blog will read better, and your points will come across stronger.

  • This post was a great idea to wrap up your thoughts on this year. I hope you make in an annual thing😄👍🏼. Can’t wait for your new blog content next year😙❤

  • Lux Vail

    I hope you can find some relax time in 2018, you deserve it 😊

  • Chi-Chi

    a great review of your 2017; may your 2018 be even better! Happy New Year x


  • Happy New Year, Sammi! It’s been amazing to see the work you’ve done over the course of 2017, and I can’t wait to see what 2018 brings you! In terms of keeping organised, I’ve recently started bullet journaling for both my personal life and my blog and find it keeps everything so much more stress free and just in one place. Plus, with the structure of it (you can see your yearly calendar, monthly and weekly – which is customised to the way you like it) it pretty much helps keep your mind at ease, so have a look into it! I highly recommend AmandaRachLee, her series on her YouTube channel really helped me! Lastly, a topic I would really like to see you chat about is how you balance your anxiety and thoughts regarding putting yourself out there on the internet and the way you create your content. I really want to push myself, but find one little thought can keep me back! x

  • Amber Ghei

    Love this Samantha! If you could take the time to read my blog that would mean a lot: https://amberghei.wordpress.com/

  • Sophie Marette

    Thanks for this post, it was really interesting. Ahhh, working from home; I’ve been doing that for more than 10 years and I have no recipe. Some years are better than others, and I do’nt even have a child. But a business can eat you. And burn you. Yes, burn out exists. I’ve learnt to do less, not to do this and that because society thinks you should etc. Indeed, listen to yourself and don’t forget your personal life and relationships, because they’re precious.

  • I wish you a wonderful 2018 Sammi!
    With being a mother so recently, 2017 must have been very challenging to balance out everything. From a reader and watcher’s point of you, can I just say that you have done an amazing job! You keep being yourself and being honest with your audience. Thank you for that!

    Julia x
    Last Post: The Most Festive Spots in Paris | http://juliaspeaksbeauty.blogspot.fr/2017/12/lifestyle-my-favourite-festive-spots-in.html

  • Congratulations on all you’ve achieved throughout 2017. Thank you for being real and sharing your life with us viewers and readers.
    I hope 2018 is filled with even more love and success for you.
    Wishing you, Jason and Indie all the best for 2018. So excited to see your content this year.


  • Gelilah Yohannes

    Happy New Year Sammi !!

    Wishing your 2018 is filled with rejuvenating rest ! x

    Would love to hear any tips/resources/advice as you go along on starting your meditation journey.

    – Gelilah <3

  • Lisa Autumn

    You are so inspirational Sammi! Happy New Year!

    xx Lisa | lisaautumn.com

  • happy new year ! wish you the best to you and your beautiful family ♡
    congrats for this beautiful year you are very inspiring 🙂 xx

  • Natalie

    Happy new year Sammi!

    I had an idea for a video: a personal style recap of 2017. You could talk about the trends you used the most, show us a few of your favorite looks of 2017 and tell us which trends are you going to discard or keep on using on 2018. What do you think?


  • I hope that you and your family had such a lovely Christmas and New Year!

    Danielle xx

  • I love everything you have said and I agree. Happy New Year Sammi xo!

  • Great post. I really enjoyed your insight xxx


  • Louise Mørch-Madsen

    Happy New Year, Samantha!
    I’ve been following your youtube channels – both of them – for around two years I think, but I’ve never commented. But I just watched your ‘the best of the best 2017’ and now I wanted to write to you and tell you how much I enjoy your videos. You seem so real in your videos, I really feel like the person you are in your videos is the person you are in real life, and I appreciate that. So many other youtubers have changed with increasing viewers and ad money and become very superficial in what they’re sharing. But you seem like such a genuine and real and kind person. For video content, I like all the different types you have. Personally maybe the beauty recommendations are the videos that are not so important to me, since I don’t live in the UK and don’t purchase the same products, but you have such varied content that I can watch all the other videos.
    i really also enjoy the new layout of your blog.

    I just wanted to say keep up the good work and I really enjoy having your videos to watch as a little time-out during the day.
    It’s also fun to see that you want to visit Copenhagen. I’m Danish and I’ve now lived in Copenhagen for the past 12 years 🙂

  • The Gold Lipstick

    Absolutely love it!!

    Mireia from TGL

  • Lauren Wallwork

    Lovely post Samantha! Find these type of posts so motivating and inspiring, would love to see how you organise your week and work schedule as I am a sucker for anything organisation 😍

  • elizza

    Did you have to sell us something at the end… did you?….

  • Such a strong hard-working mother! You’re so inspiring Sammi. Love these pics!


  • Ellis Woolley

    You’re such an inspiration to us all 🙂 much love x x
    Ellis // http://www.elliswoolley.co.uk

  • theblackblush blog

    I’ve been looking to that bag since I saw it on you! I might buy it! you look so pretty!

    The Black Blush

  • I love your yearly round up. I cannot even imagine juggling blogging with a baby. I mean, you already get no sleep with a baby. You always look so pulled together! I love your vlogs too! I hope you had a wonderful holiday with your beautiful family Sammi! Wishing you and your family the most incredible 2018!


  • bbethaniee

    Thank you for sharing this post. I’ve followed you for absolute years – but 2018 looks like it will be a great year for you!

    Beth | simplebutfarfrombasic

  • Kate

    I really enjoyed reading this Sammi and found it very inspiring. It certainly has been a significant year for you and you have achieved so much. I hope 2018 will be amazing for you! x

    Kate Louise Blogs